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Sports Investing is an emerging category that has increasingly demanded attention from investors, and the timing for a dedicated sports investment group is especially ripe. From the rising valuation of professional teams, the fast-growth of women’s sports, expansion of leisure sports (ex - pickleball) and the ubiquitous need for new content, sports has never been more important as a value-driver across investments.

We believe SPORTS make a difference

We want to build businesses.  Not all of them will be sports businesses, but all of them will be businesses where sports is a plus factor.  That shows up as:

  • Built-in audiences
  • Built-in loyalty
  • Built-in geographic upside

We believe ATHLETES make a difference

Athletes are success-catalysts and their training/dedication translates directly to the kinds of factors that make founders successful in business.  

  • They build teams of people under pressure
  • They know how to pivot/adjust in realtime
  • They build loyalty amongst their fans

We believe that difference creates OPPORTUNITY

We want to invest  where the presence of an athlete makes a difference to the bottom line:

  • Sometimes that is by an athlete becoming the investor
  • Sometimes that means the athlete becomes an operator

Capacity Building

We work with COLLEGE or PROFESSIONAL athletes who want to build their personal capacity with:

  • Business Ideation
  • GTM and Pitch Help
  • Fundraising Training

Deal Consulting

We work with ANYONE trying to:

  • Qualify an existing deal
  • Find a qualified deal
  • Connect to potential co-investors

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